Raise financially intelligent kids before the world teaches them bad habits.
CoinRoots helps families teach saving, investing, responsibility, entrepreneurship and smart financial decisions through a gamified learning experience kids actually love.
Live
Wallet
MXCoins
+250
XP
Lv 5
HOW IT WORKS
See how CoinRoots works in 30 seconds
An ecosystem designed to make learning about money as addictive as a video game.
Step 1
Earn
Complete family tasks, missions and learning challenges.
Step 2
Save
Set goals and build financial discipline.
Step 3
Invest
Learn compound growth with child-friendly simulators.
Step 4
Protect
Discover how financial protection and insurance work.
Step 5
Build
Create mini-businesses and learn entrepreneurship.
Step 6
Grow
Level up financially through smart decisions.
THE PROBLEM
Most kids are learning how to consume — not how to build wealth.
Schools rarely teach practical financial intelligence. Parents want to help — but lack the right tools.
Instant gratification culture
Everything is now: streaming, delivery, one-click buys.
Impulsive digital spending
In-app purchases, skins and unchecked micro-payments.
Zero financial literacy
Kids leave school without knowing what a budget is.
Poor money habits
Spending more than you earn becomes normal.
No delayed gratification
No practice waiting and planning ahead.
No real-world practice
They learn theory but never make real decisions.
THE SOLUTION
Turn your home into a financial learning ecosystem.
CoinRoots transforms everyday family life into a hands-on financial education experience. Every decision teaches something.
Smart Wallet
Virtual wallet with QR, goals, history and rewards.
Academy
Interactive lessons adapted by age group.
Investment simulator
Safe Box & Growth Rocket to understand risk and return.
Insurance learning
Real event simulations with premiums and coverage.
Business builder
Simulated mini-businesses to learn selling.
AI Financial Coach
Safe 24/7 mentor adapted to your child's age.
Savings goals
Gamified targets with progress bars.
Family challenges
Shared weekly missions for the whole family.
PRODUCT
More than an app. A financial OS for families.
Designed with premium principles from Apple, Duolingo and Stripe — gamified like Headspace.
Smart Wallet
MXCoins, transactions, QR to receive and NFC tap. All inside a safe closed ecosystem.
Interactive Academy
10+ lessons by age group (10–12, 13–15, 16–18, 18+). Quizzes that reward, not punish.
Invest (Grow)
Two educational funds — one stable, one volatile — to teach risk, return and patience.
Protect
Random event simulations with premiums, deductibles and real coverage logic.
AI Coach MoneyMx
Child-safe personal mentor powered by GPT-5.2. Only talks about money and habits.
DNA Profile
Financial personality analysis to personalize learning.
BIZ Builder
Entrepreneurship simulator: pricing, costs, margins and customers.
Goals
Savings targets with progress and unlockable rewards.
Family Challenges
Shared challenges for parents and kids with a family leaderboard.
WHY COINROOTS
Traditional allowance vs Real financial education
It's not about giving money. It's about teaching how it works.
Traditional allowance
- Ask parents for money
- Spend on impulse
- No structure or rules
- No real learning
- No accountability
- Forgotten in a drawer
CoinRoots
- Earn by completing tasks
- Choose to spend or save
- Clear gamified system
- Lessons + real simulators
- Parent approvals
- Daily family habit
TESTIMONIALS
Families already changing how their kids learn about money.
"My 11-year-old went from asking for money to calculating how much to save for his bike. He's a different kid."
Maria L., mom of Lucas (11)
"The investing part is brilliant. He saw his Growth Rocket drop and learned in 1 week what I figured out at 30."
Carlos R., dad of Sofia (13)
"Best part: my daughter no longer relates money to drama. She sees it as a game she knows how to play."
Ana M., mom of Camila (10)
"The simulated insurance is amazing. My son understood why we pay car insurance in 5 minutes."
Diego P., dad of Mateo (12)
"We went from fighting over purchases to talking about goals. That alone is worth the price."
Lucia V., mom of Andres (14)
"The AI Coach answers questions I wouldn't know how to explain. Always with age-appropriate language."
Pablo S., dad of Emma (10)
Initials and ages for privacy. All data is real — just anonymized.
Start building smarter financial habits today.
Give your kids the financial education most adults today wish they had.
No credit card • Cancel anytime • 14 days free